Let’s compare Medium vs WordPress to find out which is the better platform for your next business or blog. In this review, we will find out which platform gives you more features, more support, better SEO, better designs, etc.
After reviewing both platforms, it is clear which one is the obvious choice. Below I will help you set up your new website. I would like to add that I am not comparing free WordPress.com or WordPress Premium. It’s never wise to use the free version of WP. I am comparing self-hosted WordPress. In other words, you have to purchase hosting and then install WordPress which is what all successful bloggers do, including me.
Let’s learn about both companies.
Medium was founded in 2012 by Twitter co-founder Evan Williams. Medium is a well-known online publishing platform that is legally owned by A Medium Corporation. In short, Medium is another blogging platform such as Blogger or WordPress.
WordPress was founded in 2003 and it is the largest blogging platform in the world. WordPress currently has over 10 million users.
Which is better for making money?
Medium is not the best platform for those seeking to make a living with blogging. At the moment, Medium does not support AdSense. What Medium does offer is a Revenue Beta program that you can sign up for.
For those seeking to make a living out of blogging WordPress is better for monetization. The more options you have available to you the more money you will make. With WordPress, you will have no problems with selling ad space, adding AdSense, adding affiliate links, selling products, promoting services, adding a membership area, etc. Medium is geared more towards a community than those seeking to make a living in the long run.
One of the greatest differences between both platforms is that one allows you to be an owner while the other one does not. When you choose WordPress and host with SiteGround your website will be on your own servers. You will never have to worry about breaking their TOS agreement.
You can do whatever you want with your website. With WordPress, you own the house. With Medium, although you have a community you are renting and you have a landlord. At any given time, you can be kicked out of your home. This does indeed happen. Sites can and have been terminated.
When you don’t have full control, you allow your owners to make changes at any time such as increase pricing plans. Especially if you have a business it is never wise to not be in full control of your operation. You are setting yourself up for failure.
When I read a post on Medium I never remember the author of the post. All that is going through my mind is that I’m reading another Medium post. When you have your own site, people remember your site. I always tell people to stay away from free blogging platforms like Tumblr.
When you use a free platform, you are promoting your brand along with theirs. Whether you want to look at it this way or not, you are basically competing with other authors. If people can easily skip your posts to read someone else’s, then that is a huge problem.
Website layout/ theme
WordPress allows you to choose from over 2000 free themes. You can also purchase themes from across the web. There are tens of thousands of themes available to you. You will have no problem designing your website the way you want to.
WordPress offers free and paid themes than any other website creation platform in the world. For SEO themes I highly recommend Genesis which is used by some of the top bloggers in the world.
Medium is not even close to having the same number of layouts as WordPress. Although it is easy to design your site I guarantee that it will be hard to find the perfect look.
Plugins are used to customize your website. Plugins easily extend the functionality of your site. With WordPress, all that you have to do is go to plugins and install the plugin of your choice for free. There are some site builders that give you plugins that you would expect such as Facebook comments.
However, WordPress offers far more sophisticated plugins such as live chat for your site. You also can install Yoast for better search engine optimization. BuddyPress is an awesome plugin that allows you to have your own personal social media platform. BBPress gives your site forum capabilities. WooCommerce allows you to sell products on your website and there are also marketing plugins to help you to boost sales. Custom Sidebars allows you to display custom widget configurations for every post on your site.
There are over 40K plugins to choose from. You can turn your website into anything. Type in what you need and the plugin will be available to you. Medium does not offer these plugins. This is why when it comes to flexibility there is no competition.
If your website is not ranking in the search engines it is going to be hard for people to find your brand. WordPress websites are at the top of search engines. With WordPress, you get built-in SEO and you get to install Yoast and cache plugins for more speed and better search engine performance. Moreover, SiteGround hosting provides you with multiple data centers, SSD drives, NGINX server speed, free Cloudflare CDN, and more.
Medium and Tumblr are not good platforms for ranking in the search engines. Rarely do you see them at the top of search engines for specific keywords? They were not built for that. They are community-based platforms.
- Clean minimalistic design
- Note creation
- WISYWYG editor
- Key metrics
- Content revisions
- Medium community
- Search Engine Optimized
- Easily Embed Tweets, Vimeo, Youtube videos, Soundcloud, etc.
- Woocoomerce (Free) – Top eCommerce platform in the world to sell your merchandise.
- 70 languages
- Over 40,000 plugins
- Own Your Data
- Built-in Comments
- Publishing Tools
- Responsive Images
Just by checking the keyword search alone we see that “Medium” has a monthly keyword search of 100K – 1M. WordPress has a monthly search of 1M – 10M. WordPress powers over a quarter of the entire web. The closest platform to WordPress is Joomla which powers 3.3% of the web. It is easy to find popular WordPress websites.
WordPress powers many well-known brands such as Forbes, Reuters, Ups, Mashable, Trello, The New Yorker, Samsung, MTV News, BlackBerry, Mötley Crüe, and more. Popularity is vital in this comparison because it shows what most people are choosing. WordPress is easily the more popular platform.
Which platform offers more and better support?
WordPress offers far more support. SiteGround hosting offers free WordPress hosting support for its users. You get 24/7 phone support, chat, and email support. If you ever run into a problem their support team will go in and take care of the problem for you.
Along with your hosting support, WordPress has a plethora of forums, blogs, videos, and more options available to you. WordPress is the largest CMS in the world which means a larger community. When you have a larger community that means more help and more information available to you.
Medium does not offer any phone support, but they do allow you to submit a request and you can also reach them on Twitter. Medium also offers a help center where you can quickly find answers and guides to different topics such as images, publications, accounts, getting started, and more.
Which is better?
There are too many disadvantages for me to ever recommend a free platform. WordPress is more popular, you get plugins, better SEO capabilities, a more brandable site, etc. Medium is nothing special and for those who want to have their own site and grow with more features, WordPress is the only option. Below I will help you set up your site.
Create a WordPress blog in 5 minutes with SG today!
- 1. Start SiteGround at 60% off. ($3.95/mo)
- 2. Choose a plan.
- 3. Create your domain/add person info.
- 4. Press continue and allow their preinstall wizard to finish.
- 5. Now create your WP login info and log in.
Quote – “I’ve known entrepreneurs who were not great salespeople, or didn’t know how to code, or were not particularly charismatic leaders. But I don’t know of any entrepreneurs who have achieved any level of success without persistence and determination.” Harvey Mackay